A digital product studio with a small jargon footprint.


We design and develop apps, platforms and web software for people as serious about success as we are. All our projects are based on thorough research, consultation and collaboration. Our reliable project process reduces risk and gives you firm control over technical complexity.


Partners Dave Baskind and Vito Belgiorno-Zegna combine their respective strategic and technical perspectives to lead our small, expert team of designers and engineers.

Selected Work
University of Sydney

A social network and suite of helpful eLearning apps aimed at Aboriginal and Torres Strait Islander kids, and those in regional or lower socio-economic environments, to connect with and support each other on an often lonely journey toward tertiary education.

University of New South Wales

A fast and friendly digital coaching tool to help students eligible for early conditional offers from the Uni to prepare a high-impact application that increases their chances of acceptance.

Financial Planning Association of Australia

An online matching marketplace to help people connect with a financial planner that speaks their language and a custom API to integrate their back-office member management system with modern, web-based services.

City of Sydney

The Garbage Guru app helps residents recycle better with a benchmarking site to compare the greenness of city properties and a prototype for a paperless council report platform.


A fast, highly secure API housing the business logic, customer data and payment processing for this innovative Aussie start-up making it easy and affordable to write your own will.

Honesty Box

A smartphone app to complement in-home data loggers that crowdsource the task of keeping Australian ISPs honest about broadband speeds, contributing data to the Choice Magazine's Broadband Performance Program.


Compressing the annual distribution of hundreds of printed copies of Australia’s “casting bible” into a slick iPad app and powerful online casting management platform.