OMG, it’s LFL Me!
We’ve just launched a fast-tracked branding and eCommerce project for two of Sydney’s leading Champagne consumers - the LFL Me girls.
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Media Temple Mail Quirks
We’re relentless recommenders of Media Temple for shared hosting but like all things IT there are idiosyncrasies that are good to know about - and share. This is one of them.
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Your garden variety brand package
Just like a nutritious meal, a good brand package is made up of a well-balanced mix of elements. There’s a minimum combination of ingredients that constitute a healthy brand.
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Font choices for email marketing
Although there are more typography options online these days since services like Google Web Fonts, Typekit, Font Deck and font-replacement techniques have matured, these gains have not been a win for the world of email marketing.
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We’re looking for fresh talent
Picket Studio is on the hunt for someone to help out in our busy, growing studio. We want someone from a visual communications or design background. You’ll need to be tertiary educated, preferably at university level.
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Getting co-creative
Holding a creative, collaborative workshop can often be the most effective way to get everyone on the same page and get all the decisions about a project made up-front. Think of it as a really productive meeting, for 10.
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Creating a brand platform
What’s a Brand Platform?
A Brand Platform is the blueprint for your brand, encapsulating the guiding principles that underpin who you are, and how you appear to your customers, members or users. It embodies your strategy, motivations and beliefs as an organisation and should represent you, your ambassadors and your users.
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The brand development process
Creating a good brand requires the right mix of understanding, creativity, and rigour. Our brand development process gives us a structure to keep this mix just right.
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How do you make a good brand?
Brand development is at the core of all our communications projects. A well-considered, well-communicated, and well-documented brand is an asset to any organisation. The value of this asset is a function of the maturity of the organisation and the amount of time and thought that’s been put into defining and expressing it.
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Get your name on the P-list
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