Garbage Guru Responsive Web App

The City had a number of existing channels for educating and supporting residents, but online tools were cumbersome, deeply buried in their large website, and didn’t provide on-the-spot answers to awkward waste questions.

We designed the responsive, mobile-first experience on a strong brand platform of the “Garbage Guru”, a fictional character designed to make what would otherwise be a very dry process relatable and delightful.

Web-based App

Completely web-based but “app like” experience on mobile and desktop.

Advanced SEO

Advanced SEO and SMO (Social Media Optimisation) to facilitate easy finding, sharing and “virality” of questions and answers.

Brand Platform

Brand platform and character to build strong relationships with users and provide a clear, fun voice with which to communicate with users.

Advanced Tracking

Advanced Google Analytics to track search behaviour and facilitate continuous improvement of the service.

Get in touch

We live in the Marlborough House building in the heart of Surry Hills’ creative corner. You can find out all the juicy details on our Google Places listing.

Call us on 02 8399 3336, mail us at, or for those inclined, get in touch with the form below: